YouTube Video | Nokia TV commercial feat. ar rahman
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Hotel Trident, Mumbai on 28th April 2008 | Courtesy : IndiaFM.com
Nokia in association with Big Music came up with an innovative way to promote the music of director Tanvir Ahmed's forthcoming film Ada-a way of life. The film's music has been composed by music maestro A.R. Rahman and die-hard Rahman fans not just have a chance to enjoy his music but also play around with it.
Yes, you heard it right for the first time ever Nokia along with Big Music and A.R. Rahman gives listeners a chance to remix two tracks from this film. The winner of this contest (who will be chosen by the music legend himself) gets a chance to spend one day with him and remix two of the songs of Ada in Rahman's studio.
Bollywood Hungama spoke to producer-director Tanvir Ahmed, who seemed pretty excited by this unique concept, "Big Music has the music rights of my film Ada-a way of life. Rahman has composed some wonderful tunes and through Nokia's newly launched Xpress Music mixer application, listeners have a chance to remix two of Rahman's songs from the soundtrack of the film. It's a very unique and innovative concept"
We also decided to get some more details on the film and its cast, "Ada- a way of life is a film which has many different layers. It's a love story with a social, spiritual, family and crime angle to it. The cast comprises of debutant actor Ayaan Ahmed and Nauheed Cyrusi who play the romantic lead. Apart from them we have Rahul Roy and Ayesha Jhulka who play the role of the parents and there is also Saurabh Dubey who plays the antagonist," said Tanvir
We also quizzed the director on the status of the film. "Well the film is complete, the post-production is currently going on now. As for the music, we had a formal launch at the Nokia event yesterday but the music should be in stores by May 6. The film would release after two months." Said the director
For those who came in late, we at Bollywood Hungama had earlier reported of director Tanvir Ahmed's plans of making a film titled Ada which was to star Big B and Dilip Kumar in the year 2001. So we decided to get the facts straight from the director if this is the same project or a different one considering the title is one and the same, "Yes I had decided to make a film called Ada long time back We had decided to make it on a grand scale with some big names and Rahman had composed the music for us after Lagaan. Mr. Jhamu Sugandh was supposed to produce the film but things didn't work out and the project didn't take off due to certain reasons. Now my film Ada- a way of life only has the same title but it is a completely fresh and different story which is more relevant in today's times. However since Rahman had made 10 tracks for us which were nice romantic numbers I decided to retain them in this film."
Incidentally, debutant Ayaan Ahmed happens to be director Tanvir Ahmed's son, so is this, like a launch for him, "Nothing of that sort. It's just that I was finding a new hero for this fresh love story and he suited the character aptly. He has been able to carry off the role well and I am happy," signs off Tanvir Ahmed.