last updated : 28 Januray ,2009 at 11:55 AM (India)
The UN Millennium Campaign (UNMC) joins hand with Bollywood celebrities and has recorded a 90 sec Public Service Announcement (PSA) to raise awareness on Millennium Development Goals (MDGs) and mobilize masses for the global advocacy campaign against poverty called "Stand Up and Take Action" planned for 17-19 October 2008.
Last year, on these dates, over 43.6 million people, in 110 countries raised their voices against poverty and set the Guinness World Record for the largest number of people to stand up for a cause in 24 hours time. This year more than breaking our own record of largest global citizen collaboration, the attempt will be to break the record of broken promises.
Producer: Tandav Films (makers of "Khosla Ka Ghosla")
Director: Meghna Gulzar
Cast: Gulzar Saheb, A.R. Rahman, Ranbir Kapoor, Yuvraj Singh, Sonu Nigam, Kailash Kher, Sunidhi Chauhan, Iman Ali, Jaideep Sahani
Music: Dhruv Dhalla
Script Writer: Jaideep Sahani
Watch YouTube Video | Stand UP, Take ACTION feat. AR Rahman
Watch YouTube Video | AR Rahman's Message